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It's basically one of the most prised features of blogs and the XMLRPC standard. It's a way to tell other pages/sites that you link to them so they can link to you (which is a click on "yes" in wordpress and most other software)
So basically it's real-time ultimate link-exchange. Related pages link to each other, they get relevant links, you get traffic, everybody wins. <a href="http://www.domenlo.com">Surreal Art</a>
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